# SMS Sender ID Guidelines

Choose a clear, recognizable Sender ID that meets Moolre requirements and helps recipients identify who sent an SMS.

## About Sender IDs

Sender IDs are the names displayed on recipients’ phones when they receive SMS messages. They help build trust, make messages recognizable, and protect customers from fraud or confusion.

## Sender ID requirements

A Sender ID must meet all of the following requirements:

- Must not exceed 11 characters.
- May contain letters A–Z and numbers 0–9, where supported.
- Avoid special characters and emojis unless they are supported.
- Must be clear, meaningful, and recognizable.
- Must not contain numbers only.

## Best practices

Use a Sender ID that clearly represents your organization or service.

- Use your company or brand name, such as Moolre, AcmePay, or ShopHub.
- Choose a name your customers will recognize.
- Keep it short and consistent across communications.
- Make sure it accurately represents your organization or service.
- Use different Sender IDs for different brands or services where appropriate.

## Prohibited Sender IDs

Do not use a Sender ID that:

- Impersonates a government agency, financial institution, telecom operator, or another known organization.
- Is misleading or deceptive.
- Contains offensive, abusive, or inappropriate language.
- Infringes on trademarks or brand names.
- Uses random or meaningless character combinations.

## Reseller responsibilities

Moolre is responsible for Sender ID approval. Privileged resellers with approval capabilities must enforce these guidelines before approving a Sender ID for their customers.

Moolre retains oversight and may reject a Sender ID even if it has been approved by a reseller. Repeated breaches may result in revoked approval privileges and require direct Moolre approval.

- Validate that the Sender ID meets the listed requirements.
- Confirm that it does not impersonate another organization.
- Ensure that it is meaningful and represents the customer appropriately.

## Examples

Use these examples as a quick reference when choosing a Sender ID.

| Acceptable | Not acceptable |
| --- | --- |
| Moolre | 12345678901 |
| AcmePay | MTN Ghana |
| ShopHub | BankOfGH |
| Innville | $$$Promo |
| DigiMart | ABC123456789 (exceeds 11 characters) |

> **Review and approval:** Sender IDs are subject to review. Moolre may reject any Sender ID that violates these guidelines or applicable regulatory requirements.